New Rules To Ensure Marketing Of Automated Vehicles Is Clear

Friday, 14. January 2022

The latest assisted driving gradings have been published just as a new set of guiding principles for marketing automated vehicles has been published by the Society of Motor Manufacturers and Traders (SMMT).

The principles, which have been developed and agreed by the Centre for Connected and Autonomous Vehicles’ AV-DRiVE Group, provide an outline for responsible advertising and communication relating to automated vehicles and their capabilities.

The industry-led initiative will ensure consumers receive consistent and clear information regarding automated driving features, ahead of their expected introduction to British roads in 2022, says the SMMT.

2021 Assisted Driving Grading results