Motorists Rewarded For Recycling
Friday, 29. June 2018
If you are old like me you will remember the days when you used to collect empty beer and soft drink bottles, take them to the off-licence or local shop and get a few pence for each returned.
In those days, of course, the bottles were re-used so it was good for us kids, boosting our pocket money, and good for the environment. I’m not sure if the creators of Britain’s first recycling reward bins had this old idea in mind but the principle is the same.
Each plastic or glass bottle or empty coffee cup that you put into the recycle bin, installed in the services in Maidstone in Kent, earns you a 5p voucher towards your cup of coffee. Researchers have measured the litter levels in the Kent service centre over the last 4 weeks and will compare the impact of the machines over the next 6 months.
If successful we will see them installed at many more sites. The trial is being run by environmental charity Hubbub and has been backed by Highways England. The company has calculated that litter thrown out by motorists costs taxpayers £8 million a year.
Wayne Moore of Highways Agency is in favour of the initiative as he points out, employing people to pick up litter is not only dangerous, they can be a distraction to motorists and they could be used elsewhere more productively. Funny how some of the old ideas are still the best! By Graham Hill
