Will Toyota Ever Recover?

Wednesday, 24. February 2010

Toyota finally looks as though it is seeing some light at the end of the tunnel after what must have been the worst start to a year in its history. So far this year 188,500 cars have been recalled, the majority of which require replacements to their accelerator linkages (180,000) and 8,500 Prius require modifications to their braking systems. The accelerator linkage repairs take about 30 minutes to complete. Whilst Toyota were slow to react to the original problems their speed and honesty to correct cars has earned them brownie points with retail buyers as well as fleet managers. Whilst Toyotas are off the list of car options offered by many companies to their company car drivers most see this as temporary not permanent. Toyota have long had a reputation of reliability and will be working incredibly hard to repair that reputation. Toyota repair centres are virtually working round the clock to have all repairs completed within their target of 8 weeks. Many believe that the dissatisfaction will disappear quickly once all the cars have been modified although there are others that believe that there has been some long term damage caused but only time will tell who was right. By Graham Hill