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Car Radio (Photo credit: nedrichards)

You know when you are on your computer and you start searching for holidays then by the magic of technology every time you open a page or carry out a search for something else you suddenly see holiday ads flash in front of you on the screen?

Well the same is about to happen on your radio. Instead of hearing general ads during programmes you will start to hear targeted ads.

Known as Aha Radio they say that instead of you hearing an ad for We Buy Any Car.Com you could hear we’ll buy your car for £8,900 based on your car being a 2007 BMW 320d with 80,000 miles on the clock, which of course is your car.

The new radio is in fact an Internet platform that will be bundled into infotainment systems in new cars from Porsche, Mazda and Ford so far. Their aim is to target the customers as they do on the Internet rather than scattergun.

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The ad breaks will be tailored based on the car you are driving, where you are going and where you are. For example it will detect that you are about to pass a branch of Starbucks and alert you to any deals going on at the time.

Safety experts might have something to say about this as it might prove to be a major distraction. A clever idea though. By Graham Hill Car Finance

Great news for those that like driving long distances on A roads but wish that there were service station like motorway service stations along the way. Well you should be careful what you wish for. Welcome Break is about to set up shop on A roads, the first of which will be the former Little Chef on the A34 Peartree Interchange near Oxford. The new facility will be opened on the 5^th July and will feature Waitrose, Starbucks Read more »