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You know when you are on your computer and you start searching for holidays then by the magic of technology every time you open a page or carry out a search for something else you suddenly see holiday ads flash in front of you on the screen?

Well the same is about to happen on your radio. Instead of hearing general ads during programmes you will start to hear targeted ads.

Known as Aha Radio they say that instead of you hearing an ad for We Buy Any Car.Com you could hear we’ll buy your car for £8,900 based on your car being a 2007 BMW 320d with 80,000 miles on the clock, which of course is your car.

The new radio is in fact an Internet platform that will be bundled into infotainment systems in new cars from Porsche, Mazda and Ford so far. Their aim is to target the customers as they do on the Internet rather than scattergun.

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The ad breaks will be tailored based on the car you are driving, where you are going and where you are. For example it will detect that you are about to pass a branch of Starbucks and alert you to any deals going on at the time.

Safety experts might have something to say about this as it might prove to be a major distraction. A clever idea though. By Graham Hill Car Finance

Car Dealer, Eastern Avenue, Gants Hill (Photo credit: Wikipedia)

When trying to make up your mind between taking a new car on a lease or a used car on standard HP/PCP it becomes quite a complex calculation because in many ways you are dealing with the unknown, certainly when taking a used car.Even on the most basic car if an engine management system fails you can be set back around £1,200, or if an ABS pump Read more »

We need a debate about this or a discussion about that, it’s all we seem to hear these days from the mouths of politicians. The banks aren’t lending – we need more sources of finance! This is the clarion call of the coalition but in truth it’s all around us, sources of finance I mean. We don’t need debates, discussions or more sources of finance it’s all Read more »

Noticed a bit more of a jam on the way into work in the morning or maybe a little more difficulty parking in the local car park at the weekend? Probably not as the UK car parc (the number of cars on our roads) has reduced a little over the past couple of years as we have been hit by recession but the reason I mention it is that the number of cars on the Read more »

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There seems to be a move back to company cars from cash for car alternatives. A few years ago when the Government changed the way the benefit in kind tax was calculated to a CO2 based system there was a big move to cash for car alternatives. Drivers liked the idea of driving a 3 year old BMW rather than a new Ford Mondeo but BMW’s are Read more »

Virtually every car I provide is new so I’m often asked what is the ‘run in period?’ This won’t mean much to my younger readers and enthusiastic followers of my musings but this was a practice that car manufacturers insisted upon to ensure that your car lasted beyond its one year warranty and you didn’t end up driving a car with an engine that Read more »

Now here’s an interesting scenario. As I’ve widely reported over the last 18 months or so deliveries of new cars have become a nightmare. All too often the dealer has called and said that delivery has been delayed not just by a couple of weeks but in some cases months. In most cases we’ve been able to get around the problem by extending the current Read more »

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Another step closer to the combined car and computer. Ford’s new Focus will allow you to create a Wi-Fi hotspot in your car by using the 3G connection from a smartphone. Ford’s SYNC system accesses a phone’s signal via Bluetooth and shares it with up to 5 compatible devices, simultaneously allowing them to surf the Internet. The set up, due to be Read more »

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Sometimes I feel that technology has gone too far with some safety and comfort features taking over your driving and control of the car. This was illustrated recently when Mercedes had to recall 18,000 Mercedes M Class because the cruise control wouldn’t disengage when you tapped the brake pedal, as it’s meant to. If you’ve driven a car with cruise Read more »

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Whilst the debate continues as to whether the future for the car is electric or hydrogen Toyota have announced that their new family sized electric car to challenge the Nissan Leaf will make full use of many of the apps that are available via Microsoft as a result of a joint venture. The idea is to make the new cars ‘information terminals’ with new apps that Read more »