The Misunderstanding About Web Site Visits And Autoquake

Saturday, 19. March 2011

As I reported before anyone else Autoquake are now in administration and the administrators are trying to find buyers. One of the selling points, as has been widely reported is the number of visits made to their website, believed to be around 5.5 million last year. I have to stay that statistic is absolutely meaningless because if it meat that the company was successful why has it just collapsed? It’s a bit like saying you could put any shop in the middle of a high street which attracts lots of ‘traffic’ Read more »

Online Used Car Reseller Autoquake In Administration

Thursday, 17. March 2011

Online used car reseller Autoquake have officially gone into administration. A call to their offices confirmed that MCR have been appointed as administrators following the collapse of the company. I believe that somewhere in the region of 150 jobs could be lost unless a buyer can be found although it was clearly a model that could never work. They appointed highly paid executives in roles that were far too small for their ability. As I have worked with Carsite, the originator of the online used car Read more »