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As I continue to wrestle with my decision as to whether we should stay in or exit the EU, I read something that kinda proves that the EU isn’t all bad. It’s been a worry of mine for some time as to what happens to all the data being collected as cars become what is being called ‘connected’.

It started with a warning that I issued a couple of years ago about your phone book that you upload into the phone memory in your car then forget to delete the numbers before you hand it back at the end of the lease or sell the car on to a dealer or private individual.

I reported a case whereby a premier league footballer’s wife part exchanged her car which contained the phone numbers of A listers which the car dealer then tried to sell on as he considered that he was now owner of the data as he now owned the car. He lost the case but we are now entering the murky world of what I referred to recently as Big Data.

You record your destinations via sat nav and with full connectivity to the Internet in many cars, expected to be in 90% of all new cars by 2020, what happens to your search history and data that is being recorded via your in car Internet connection? Not to mention facts and figures on the way you drive.

It is with regard to personal privacy that the EU has stepped in and tightened up on the controls governing personal data collected via the ‘Connected’ features of your car. Within the new rules laid down by the EU they state, ‘There will be a much higher standard for consent, the definition of what constitutes personal data will change and there will be tougher sanctions for anybody falling foul of the rules.’

The EU has given businesses 2 years to tidy up their act and comply with the new, stricter regime, which has been designed to deal specifically with issues arising from connected products and services, including amongst others, vehicles. Frans Timmermans, first vice-president of the European Commission said, ‘Individuals must be empowered; they must know what their rights are and know how to defend their rights if they feel they are not being respected.’

Whilst the rules apply to personal data various experts have suggested that the rules will extend to virtually all data as the definition of personal data is changing. According to legal expert Stephen Appt, the General Data Protection Regulation (GDPR) makes it clear that information is considered to be personal data whenever individuals can be identified by online identifiers, including GPS information. Appt, a partner at Pinsent Masons, added, ‘Data that identifies drivers indirectly would be considered personal data.’

So in essence I agree with these moves as individuals need to be protected but it raises two questions in my mind. Firstly would our own Government have tackled this problem and if they did would they impose stronger or weaker rules than the EU? But taking this one step further if we voted out and took back control over our regulations and took a weaker approach would we still be able to sell into Europe?

I would suggest that unless we met their privacy regulations we wouldn’t be able to. So we will have to comply whether we are in or out or we couldn’t sell into our largest market, Europe. It seems to me that we’re damned if we do and damned if we don’t. Take another example. If we decided that say the safety standards set down by the EU on fridges was too low and decided to improve the safety adding a £20 cost per fridge would our own manufacturers thank the Government?

We would no longer be competitive in Europe because of the added cost and it makes no difference anyway as the safety rules laid down by the EU represent a minimum, there is nothing to stop the UK, if we remain in, improving on the minimum safety standard if we felt it was necessary.

Of course we could drop the safety standard of fridges made in the UK if we were out but we wouldn’t sell any into Europe because they no longer complied and I would suggest that we would struggle to sell them elsewhere in the world as European manufacturers would declare UK product as inferior. Confused – yes I certainly am! But congratulations to the EU for tackling this growing privacy problem. By Graham Hill