Hyundai Takes Famous Advertising Slot
Wednesday, 17. August 2011
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The father of one of my early girlfriends was a designer called John Lewer. Amongst many other things he designed was the iconic Coca Cola sign in Piccadilly Circus. Since the first sign in 1955 that gave Coke free publicity for years, as it appeared at the start of all Newsreels on BBC television and in cinemas, they have retained that site as one of the most important billboards in the world. Given the fact that around 56 million people every year see the site it’s hardly surprising that advertisers change very rarely, the last time it happened was 18 years ago when Samsung replaced Panasonic.
However, whilst Sanyo replace their old neon sign with a new hi tech LED sign Hyundai have taken over the slot for a period of just under 5 years. The cost is rumoured to be in the region of £5 million per annum and is part of a big drive by Hyundai to push further into the UK following their success during the scrappage scheme.
In order to gain visibility the Korean manufacturer is also sponsoring the Euro 2012 football tournament. Some keen lease rates might also help!! By Graham Hill
Related articles
- Hyundai in lights at London’s Piccadilly Circus (telegraph.co.uk)
