Ford Announces An Amazing New Initiative In Vehicle Servicing
Thursday, 26. May 2016
Back in March of this year Ford made a fairly major announcement at the Geneva Motor Show that few newspapers or car journals picked up. They announced a new service scheme that would initially be rolled out to fleet customers but could finally be made available to all customers of Ford cars and vans both new and used.
As the manufacturers compete against large networks of independent service providers and small garages they have come up with a cheap and competitive option, mobile servicing. Specialist mobile service vans have been around for a few years to service commercial vehicles, that are often parked for hours on site or outside buildings, in which the drivers are working, saving the owners time and cost by having their vehicles serviced by a mobile unit during down time.
Initially Ford have successfully rolled out 8 mobile service units, as a pilot scheme, within the M25. They have now been operating for over a year. Ford’s chairman, Andy Barratt, announced that he plans to increase this number within the M25 to more than 100 operating out of Ford Stores and Transit centres. The scheme will be extended nationally if seen to be successful.
The first cars that will be included in the scheme will be the Ford premium brand, Vignales, sold through their 68 Ford Stores. It’s an interesting concept that other manufacturers will be looking at very carefully. By Graham Hill
