Do We Need To Know When And Where Our Car Was Built?
Wednesday, 5. March 2014
There is a motor journalist who frequently bangs on about things that are of little or no importance causing the little hairs on the back of my neck to bristle. Not because they are all of no importance but often because I disagree with his views. I don’t want to give him any publicity through my blog or newsletter by mentioning his name but it’s Mike Rutherford.
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This time he is banging on about car manufacturers not telling buyers of their cars when and where their cars were ‘made’. He says that it is wrong for ‘German’ manufacturers not to tell you that the car you are buying was made on a certain date in South Africa, Brazil, Mexico, Hungary or anywhere else.
He suggests that like a low-fat yoghurt cars should come with a tamper proof sticker showing its place of birth and date of birth. Good grief – what a doughnut. First of all does he think with the cost of stocking cars that they will be sitting around for any length of time before they are sold.
The days of Mercedes changing their design once every 5 years are gone. I have had notice today that Volvo are about to stop taking orders on 2014 and a half model year cars to replace with 2015 model year cars that will be available from April. I don’t know what Mr Rutherford thinks will be revealed but few cars sit around in stock for more than weeks, a couple of months at the most.
As for where the car was ‘manufactured’, firstly it wasn’t, it was assembled, mainly on fully automated production lines on equipment that was made by just one company to an exact design from the manufacturer and shipped around the world to wherever they can get the car assembled as cheaply as possible.
When it comes to the manufacturing process the car will be fitted with brakes made by Bosch, windscreens made by Pilkington, Tyres made by Goodyear, Lights made by Lucas and I have a customer in the UK who makes dashboards for about 5 different manufacturers.
So who gives a damn about where the cars are ‘manufactured’? Are you going to roll up to your Mercedes dealer to find that the brand new C Class that you are about to buy was built 3 months ago in Brazil and say ‘Don’t want that, have you one that was made in Germany yesterday please? Silly man! By Graham Hill
