Are Geeks Taking Over The Car Industry?
Friday, 7. February 2014
A couple of weeks ago I attended a conference, discussing the world and European car markets. One of the speakers said that he believed that the geeks would soon take over the car industry. We are already seeing Google developing a driverless car but unlike BMW and Audi, who are also developing driverless technology, the Google car will be packed full of amazing geek stuff.
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At the time I pretty much dismissed what was being said as pie in the sky and years away. Then I read about a new car stereo being launched by Alpine, the CDE-185BT. It looks like a normal stereo head (that’s the display to the uninitiated) but you then start reading what it can do. First off you can control everything with your smartphone.
It connects with facebook and keeps you up to date on the go. You don’t have to read anything it reads the updates out loud to you. You can even ‘like’ posts. Through its unique Tunelt feature you can custom tune from bass levels to speaker output and it can all be done via an app on your mobile phone, available as an Android or iPhone app.
You can stream music through Bluetooth, you can operate phone functions using hands free or talking through the head unit. There are loads of connection options through the front and rear of the unit. A USB connector is incorporated into the removable faceplate, ready to play music stored on a memory stick. There is also a 3.5mm mini jack aux input. The clever way that the unit is powered means it won’t switch off when the engine of a stop/start car switches itself off.
You can even buy extra cabling to connect up the unit to the car’s remote steering wheel controls. Finally it has variable RGB illumination. This means that you can have over 150,000 different lights behind the buttons and inside the two line LCD screen. And to think I thought it was just another stereo. Car manufacturers take note! By Graham Hill
